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Visual Design

Instagram Campaign

Transforming ideas into scroll-stopping visuals. My social media designs are built to spark curiosity, boost engagement, and make brands stand out in a crowded digital space.

Hero
2024
Year
Duration
Visual Design
Category

The Core Concept

A Visual Narrative.

CreativeModernVibrant

The inspiration came from 1970s Swiss posters combined with modern glassmorphism. I wanted to create a visual language that felt both structured and ethereal, using heavy typography to anchor the floating glass elements.

Transforming ideas into scroll-stopping visuals. My social media designs are built to spark curiosity, boost engagement, and make brands stand out in a crowded digital space.
Full Scale Preview

Deliverables

Project Ecosystem

Major Deliverable
Social Media Concept
Digital Ad
Brand Poster

The Fine Print

Macro Details &
Textures.

A closer look at the grain, typography, and organic imperfections that bring the visual narrative to life.

Grain & Texture

Grain & Texture

Typography

Typography

The typography is bold and geometric, inspired by the Swiss Style. I used a custom typeface with heavy weights to create a strong visual presence that contrasts with the lightness of the glass elements.

Organic Imperfections

Organic Imperfections

To add a human touch and break the rigidity of the design, I introduced subtle imperfections like grain, scratches, and light leaks. These details give the visuals a tactile quality and enhance the overall narrative.

Typography

Aa

Clash Display

"The quick brown fox jumps over the lazy dog."

BoldMediumRegular

Color Palette

Cyber Indigo

#2D2397

Electric Cyan

#00D2FF

Neon Purple

#9D00FF

In Motion

Dynamic
Narrative.

Movement brings the static brand to life. These loops explore the physics, rhythm, and temporal identity of the project.

Brand Reveal

Interface Motion

Smooth transitions between app states.

Atmospheric Loop

Dynamic lighting and grain movement.

Logo